I love this idea:
Alex and Luke set out from Toronto to see what would happen if they used the power of social media to explore North America.
Without a route or any predetermined idea of what they will see or do, they call on the communities behind the most popular social media websites to tell them where to go and what to see.
Their goal is to travel through every state, province and territory while documenting and sharing the experience through web videos and other Internet content available on their website.
They explore the gap between real-time relationships and online relationships. It is a true modern day road trip that collects and shares the travel experience with others.
To connect with online communities, regular polls are held on their home page. People connect in the following ways:
- Twitter: Where people vote and make suggestions (1,304 followers at my last visit);
- YouTube: Where people can vote and watch videos (2,241 channel views at my last visit);
- Gowalla: Where people can check in on destinations visited (383 stamps, 21 pins, 85 friends at my last visit); and
- Facebook Fan Page: Where people can interact with Alex and Luke and other followers (1,782 fans at my last visit).
Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts
Tuesday, August 10, 2010
Tuesday, March 23, 2010
Nestle suffers Facebook backlash
The following is an excerpt from March 19, 2010 story by Emily Bryson York and Kunur Patel for Advertising Age with files from Marketing.
Nestlé is enduring a hard lesson in social media marketing this week thanks to Greenpeace..
The company has been embroiled in a debate over its use of palm oil, among other things. The issue arose again this week when Greenpeace produced a graphic commercial spoof that went viral. Greenpeace claims Nestlé is sourcing palm oil from an Indonesian company guilty of deforestation practices that are endangering orangutan. The video showed a man opening a Kit Kat wrapper but instead of biting into the chocolate bar he sinks his teeth into the finger of an orangutan that bleeds down the man's chin.
Thursday, December 17, 2009
The Big Money Facebook
The Big Money Facebook 50, a ranking of the brands that are currently making the best use of Facebook. If you are in retail or food services this slideshow is a must-see.
(Thanks Melinda Van Patter - justmelinda - for posting this on Twitter)
(Thanks Melinda Van Patter - justmelinda - for posting this on Twitter)
Wednesday, July 22, 2009
Donating...your Facebook status
There is a new type of political donation...and this one doesn't cost anything!
I was recently looking at Michael Ignatieff's Facebook profile and noticed this:
This is a great idea:
1) It costs nothing, making it more likely that people will actually do it;
2) It's free word-of-mouth advertising bringing the Ignatieff campaign directly to more targeted like-minded potential supporters; and
3) It demonstrates a key the message to younger voters: I am like you. I know how to play in your sandbox and can speak your language.
Great concept. Curious if it worked.
I was recently looking at Michael Ignatieff's Facebook profile and noticed this:
....But we can do more—and you can help. You can donate your Facebook status right now.
Just change your status to:
[Your name] supports Michael Ignatieff because the world needs Canada at its best. Become a supporter at http://www.facebook.com/MichaelIgnatieff
We can get this country back on track. Let’s get started
This is a great idea:
1) It costs nothing, making it more likely that people will actually do it;
2) It's free word-of-mouth advertising bringing the Ignatieff campaign directly to more targeted like-minded potential supporters; and
3) It demonstrates a key the message to younger voters: I am like you. I know how to play in your sandbox and can speak your language.
Great concept. Curious if it worked.
Wednesday, May 21, 2008
How would you Break the Ice?
My friend Janice Diner, a mentor in everything to do with Facebook, directed me to the following site created for Hershey's Ice Breakers products. I can't endorse the product - admittedly I have never tried one - but their Facebook group in itself is worth talking about.
- The campaign is centred around the topic of 'breaking the ice' with someone new and the prospect of finding love (or, a good date). How can anyone resist that topic?
- We can all relate to the posted advertisement about dreaming we had the courage to go up to someone and tell them how we felt....and then chickening out.
- Breaking the Ice videos is the most compelling reason people stay on their page. It's a series of interviews with young people in major Canadian cities offering their best pickup line. Each week, fans cast their votes for their favourite video/line. The brilliance, from a PR perspective, is that it is controlled. They aren't waiting for people to send in their own videos, they are doing "streeters" and posting their best ones. This feeds perfectly into another element of the site, the ability to post your best Breaking the Ice tip and get in the game...that is, presuming they missed you on the street!
- Product information is up and centre and while instinctively I would have buried it lower so not to look as promotional, they celebrate their products and its unique shape and make-up and it works.
- What perhaps fits their theme the least is a simple contest for a trip to Ibiza Spain. To enter the contest all you need to do is input some contact information, which you can do up to 5 times a day... while it may be a less connected aspect of their campaign it's likely a good way to get people to come back regularly, so more points for thinking of this too.
I'd be currious to see a case study on the campaign to see if sales went up as a result. But as awareness campaigns go, well done. Thanks Janice.
- The campaign is centred around the topic of 'breaking the ice' with someone new and the prospect of finding love (or, a good date). How can anyone resist that topic?
- We can all relate to the posted advertisement about dreaming we had the courage to go up to someone and tell them how we felt....and then chickening out.
- Breaking the Ice videos is the most compelling reason people stay on their page. It's a series of interviews with young people in major Canadian cities offering their best pickup line. Each week, fans cast their votes for their favourite video/line. The brilliance, from a PR perspective, is that it is controlled. They aren't waiting for people to send in their own videos, they are doing "streeters" and posting their best ones. This feeds perfectly into another element of the site, the ability to post your best Breaking the Ice tip and get in the game...that is, presuming they missed you on the street!
- Product information is up and centre and while instinctively I would have buried it lower so not to look as promotional, they celebrate their products and its unique shape and make-up and it works.
- What perhaps fits their theme the least is a simple contest for a trip to Ibiza Spain. To enter the contest all you need to do is input some contact information, which you can do up to 5 times a day... while it may be a less connected aspect of their campaign it's likely a good way to get people to come back regularly, so more points for thinking of this too.
I'd be currious to see a case study on the campaign to see if sales went up as a result. But as awareness campaigns go, well done. Thanks Janice.
Wednesday, February 20, 2008
Facebook is good politics
Full credit to Prime Minister Stephen Harper who has embraced web 2.0 - well, almost - with his Facebook profile.
The best part of the profile is his inclusion of three fabulous videos that show a less formal and personable individual. I also like the top of his profile that lists him as Stephen Harper, Member of Parliament rather than Prime Minister - this too goes a long way to bringing him to a level that voters can relate to.
He's so close to connecting with me and you when ....his communications department seem to have bust open the door. The language falls back into:
Could one of his 7,623 supporters at the time of this writing help him with the social part of this social media tool? And, after you fix the language, how about suggesting he take a question a week from his Facebook supporters, or start a discussion topic 'Insights From 24 Sussex'?
At least there is room for a comment after each video...this one is my favourite:
The best part of the profile is his inclusion of three fabulous videos that show a less formal and personable individual. I also like the top of his profile that lists him as Stephen Harper, Member of Parliament rather than Prime Minister - this too goes a long way to bringing him to a level that voters can relate to.
He's so close to connecting with me and you when ....his communications department seem to have bust open the door. The language falls back into:
Mr. Harper has spent his political career standing up and speaking out for Canadians who work hard, pay their taxes and play by the rules.....
Could one of his 7,623 supporters at the time of this writing help him with the social part of this social media tool? And, after you fix the language, how about suggesting he take a question a week from his Facebook supporters, or start a discussion topic 'Insights From 24 Sussex'?
At least there is room for a comment after each video...this one is my favourite:
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