June seems like its fundraising season with a walk/run/ride each week. Kids with special needs, cancer research, diabetes...they are all good event backed by excellent causes that take the better part of year to plan and execute.
Often this is the one day charities have to gain their media coverage and community support that spreads awareness of their message and gains critical financial support.
But what if it rains that day and the community doesn't come out? What if there is a competing news story and media don't cover the event? Putting all PR eggs into one day's basket is too dangerous.
Find something that gives the community a reason to connect before the event day and media something to cover. This Global TV story and CBC News story are great examples of what the Zareinu Moveathon did to generate awareness of their upcoming events (Full disclosure: We run the marketing for this client).
Most fundraisers rely on a network on volunteers and supporters of the cause. The most successful events turn these important natural ambassadors into fundraisers. This article from NetWitsThinkTank, an online resource for nonprofits, provides great tips on how organizations can best implement this important shift from supporter to fundraiser.
Showing posts with label socia media. Show all posts
Showing posts with label socia media. Show all posts
Wednesday, June 15, 2011
Tuesday, March 29, 2011
ONE GIRL’S FOOTPRINT: A marketing experiment to celebrate a milestone and individual acts of kindness -
Wow! What a first day. Last night I launched a massive social marketing experiment. Here is the text from my About This Idea page that I hope will entice readers to participate. I'll keep you posted on my progress or follow along using the Home Page.
I am turning 40 on July 29. [Insert big breath sound]. Indeed, it is a milestone and one that has created cause for much reflection on what I’ve accomplished to date and what there is left to do. What will define the next 40 years of my life and beyond? How do I want to be remembered by others ultimately and what impact can I have on the world? Big philosophical thoughts with an unlikely success rate if thought of in these terms.
Redefine. I’m not looking to be Mother Theresa. I am, however, curious about the impact one person of modest means and an average size network can have on society. I would like to prove the impact that day-to-day small acts of kindness can have not just on a person, community or city, but on the world. Still lofty, but more realistic.
Solution. As people ask how they can help in celebrating this milestone, my answer is for them to do an act of kindness and record their action on this website. Capturing how many people, how many countries and how many acts of kindness will measure the project’s success.
Like all measurement, you need to start with a definition of success. Hmm. What are my SMART goals (Specific, Measurable, Attainable, Realistic and Timely)? In 4 months, reach over 4,000 people, in 4 countries, influencing a minimum of 4,000 acts of kindness. Get the 4 theme in for my 40th…. ? Well, the Attainable and Realistic part is questionable but let’s give it a try.
I hope you’ll participate in this birthday wish and be part of this crazy experiment and journey with me.
PS - For more of my marketing thoughts and comments, visit My Perspective PPS - A shameless plug for Brown & Cohen Communications & Public Affairs Inc. if you are looking for a great PR firm
PPPS - Feel free to leave a comment about this experiment or a birthday wish in the comment section below
I am turning 40 on July 29. [Insert big breath sound]. Indeed, it is a milestone and one that has created cause for much reflection on what I’ve accomplished to date and what there is left to do. What will define the next 40 years of my life and beyond? How do I want to be remembered by others ultimately and what impact can I have on the world? Big philosophical thoughts with an unlikely success rate if thought of in these terms.
Redefine. I’m not looking to be Mother Theresa. I am, however, curious about the impact one person of modest means and an average size network can have on society. I would like to prove the impact that day-to-day small acts of kindness can have not just on a person, community or city, but on the world. Still lofty, but more realistic.
Solution. As people ask how they can help in celebrating this milestone, my answer is for them to do an act of kindness and record their action on this website. Capturing how many people, how many countries and how many acts of kindness will measure the project’s success.
Like all measurement, you need to start with a definition of success. Hmm. What are my SMART goals (Specific, Measurable, Attainable, Realistic and Timely)? In 4 months, reach over 4,000 people, in 4 countries, influencing a minimum of 4,000 acts of kindness. Get the 4 theme in for my 40th…. ? Well, the Attainable and Realistic part is questionable but let’s give it a try.
I hope you’ll participate in this birthday wish and be part of this crazy experiment and journey with me.
PS - For more of my marketing thoughts and comments, visit My Perspective PPS - A shameless plug for Brown & Cohen Communications & Public Affairs Inc. if you are looking for a great PR firm
PPPS - Feel free to leave a comment about this experiment or a birthday wish in the comment section below
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