In watching the Michael Jackson coverage yesterday surrounding his memorial, what I found interesting were the journalists at various news stations that were assigned to monitor and report on Twitter. Looks like there is a new journalism beat!
Journalists aspiring to covering this new area, however, need to work a little more on what's news and what isn't. Some reporters did this better than others.
I suppose a random tweet would be the same as a man-on-the-street (streeter) broadcast interview. But somehow, reading "MJ memorial is so...." to me just doesn't cut it as "in-depth perspective' or even "good colour".
I did think it was cool that Elizabeth Taylor tweeted about why she was not going to attend. No need for a press release. One line on twitter and the world new she would not attend to avoid the crowds and the media reported it with the same coverage as had she announced it in a press conference.
Reporters assigned to the 'Twitter beat' may want to know about Twitter trend tracker Twitscoop. Twitscoop created these visualizations of how quickly Jackson memorial-related tweets took over Twitter today:
Wednesday, July 8, 2009
Wednesday, May 20, 2009
Mother of the Year Award
A great campaign by MomsRising was brought to my attention by an incredible mom herself, Dr. Rochelle Monson.
It's always a treat to see campaigns that combine government relations, media relations and social media. In this case, the ability to also incorporate humour to ensure serious messages spread virally is outstanding.
Make sure to watch my 2009 Mother of the Year Award video.
It's always a treat to see campaigns that combine government relations, media relations and social media. In this case, the ability to also incorporate humour to ensure serious messages spread virally is outstanding.
Make sure to watch my 2009 Mother of the Year Award video.
Tuesday, April 21, 2009
Interview tips for the former journalist, now political party leader, Michael Ignatieff while there is still time for improvement
Some unsolicited advice for the soon-to-be-confirmed Liberal Leader Michael Ignatieff after listening to his radio interview on CBC’s The Sunday Edition this past week…
1)EVERY MEDIA OPPORTUNITY IS A JOB INTERVIEW FOR THE MOST IMPORTANT ROLE OF YOUR CAREER: When asked, “How badly do you want to be Prime Minister” don’t give us a soft answer about "Wanting to do a good job for my country". Make us believe that you want this more than anything else – that you were born to do this and that you have the passion, background and drive to make Canada what you know it is destined to become.
2)DON’T GET INTO THE DANCE. STAY POSITIVE: Continuing on the job interview theme….when set up to disparage your opponent, don’t take the bait. Saying, “I don’t take moral advice from [Stephen Harper], thank you very much” is at best a waste of precious air time and at worst, a risk of turning off current supporters. (Remember how good Barack Obama looked when he refused to discuss Sarah Palin’s daughter’s pregnancy with the media on the campaign trail?)
Next time, use the set up as an opportunity to show the moral fiber that drives your every decision from fighting to find jobs for the unemployed to ensuring Canadian troops are kept safe.
Keep doing the interviews Mr. Ignatieff. Share your beliefs, humour, background and passion. This is what brings you closer to voters and turns listeners into supporters.
P.S. - love Iggy Tube (and that you are strong enough not to censor the comments)
1)EVERY MEDIA OPPORTUNITY IS A JOB INTERVIEW FOR THE MOST IMPORTANT ROLE OF YOUR CAREER: When asked, “How badly do you want to be Prime Minister” don’t give us a soft answer about "Wanting to do a good job for my country". Make us believe that you want this more than anything else – that you were born to do this and that you have the passion, background and drive to make Canada what you know it is destined to become.
2)DON’T GET INTO THE DANCE. STAY POSITIVE: Continuing on the job interview theme….when set up to disparage your opponent, don’t take the bait. Saying, “I don’t take moral advice from [Stephen Harper], thank you very much” is at best a waste of precious air time and at worst, a risk of turning off current supporters. (Remember how good Barack Obama looked when he refused to discuss Sarah Palin’s daughter’s pregnancy with the media on the campaign trail?)
Next time, use the set up as an opportunity to show the moral fiber that drives your every decision from fighting to find jobs for the unemployed to ensuring Canadian troops are kept safe.
Keep doing the interviews Mr. Ignatieff. Share your beliefs, humour, background and passion. This is what brings you closer to voters and turns listeners into supporters.
P.S. - love Iggy Tube (and that you are strong enough not to censor the comments)
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