The Perfect Interview

Over the years I have media trained hundreds of people from restaurant managers and entrepreneurs to chief executives and seasoned politicians. When teaching, nothing makes a point better than a good example of a skilled interview - or a really bad one. This CP video clip from September 16 of Justin Trudeau's run for Parliament as a Liberal candidate is an example on how to give a perfect interview.

Designing by committee. It just doesn't work.

This hilarious video is posted in great tribute to our creative director, Jason Pivovitch, whose talent and patience amazes me always. It's a must see for all of us in the creative service industry.