Friday, January 29, 2010

Building Hype Before a Big Annoucement

It's working. Adam Giambrone's I'm Ready video alerting the public to his upcoming announcement to run for Mayor has gone viral. Comments are positive and negative but what's most important is that everyone's talking- Twitter, YouTube, Facebook and the media....

Wednesday, January 27, 2010

Well Done Acura 2000!



We were in the boardroom having an internal staff meeting when a courier arrives with an enormous fruit and flower basket. It was for Kim Cohen, our CEO. Kim had recently bought a new car and this was her dealership saying thank you. Wouldn't you tell a friend about this?