Wednesday, July 16, 2008

Social Media Survey

This is an interesting survey on attitudes and behaviours with respect to social media and word of mouth, specifically those of Canadians. It takes about 10-15 minutes to fill out and as I hear any results of interest I will post them here. Just going through the survey is an education on the breadth of this emerging industry.

Some results have already been highlighted. Here are a few answers responding to the question of what are the top ways to get it wrong with word of mouth marketing.

Not creating two-way dialogue 51.2%
Lying about identity i.e. fake blogging 51.2%
Not building it over time 7.3%

Click here for the full list .

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