This is an interesting survey on attitudes and behaviours with respect to social media and word of mouth, specifically those of Canadians. It takes about 10-15 minutes to fill out and as I hear any results of interest I will post them here. Just going through the survey is an education on the breadth of this emerging industry.
Some results have already been highlighted. Here are a few answers responding to the question of what are the top ways to get it wrong with word of mouth marketing.
Not creating two-way dialogue 51.2%
Lying about identity i.e. fake blogging 51.2%
Not building it over time 7.3%
Click here for the full list .