A worthwhile read for those of us who help create and follow political campaigns:
Obama's top 5 PR tricks
Wednesday, July 22, 2009
Donating...your Facebook status
There is a new type of political donation...and this one doesn't cost anything!
I was recently looking at Michael Ignatieff's Facebook profile and noticed this:
This is a great idea:
1) It costs nothing, making it more likely that people will actually do it;
2) It's free word-of-mouth advertising bringing the Ignatieff campaign directly to more targeted like-minded potential supporters; and
3) It demonstrates a key the message to younger voters: I am like you. I know how to play in your sandbox and can speak your language.
Great concept. Curious if it worked.
I was recently looking at Michael Ignatieff's Facebook profile and noticed this:
....But we can do more—and you can help. You can donate your Facebook status right now.
Just change your status to:
[Your name] supports Michael Ignatieff because the world needs Canada at its best. Become a supporter at http://www.facebook.com/MichaelIgnatieff
We can get this country back on track. Let’s get started
This is a great idea:
1) It costs nothing, making it more likely that people will actually do it;
2) It's free word-of-mouth advertising bringing the Ignatieff campaign directly to more targeted like-minded potential supporters; and
3) It demonstrates a key the message to younger voters: I am like you. I know how to play in your sandbox and can speak your language.
Great concept. Curious if it worked.
Wednesday, July 8, 2009
Twitter: New Beat for Journalists?
In watching the Michael Jackson coverage yesterday surrounding his memorial, what I found interesting were the journalists at various news stations that were assigned to monitor and report on Twitter. Looks like there is a new journalism beat!
Journalists aspiring to covering this new area, however, need to work a little more on what's news and what isn't. Some reporters did this better than others.
I suppose a random tweet would be the same as a man-on-the-street (streeter) broadcast interview. But somehow, reading "MJ memorial is so...." to me just doesn't cut it as "in-depth perspective' or even "good colour".
I did think it was cool that Elizabeth Taylor tweeted about why she was not going to attend. No need for a press release. One line on twitter and the world new she would not attend to avoid the crowds and the media reported it with the same coverage as had she announced it in a press conference.
Reporters assigned to the 'Twitter beat' may want to know about Twitter trend tracker Twitscoop. Twitscoop created these visualizations of how quickly Jackson memorial-related tweets took over Twitter today:
Journalists aspiring to covering this new area, however, need to work a little more on what's news and what isn't. Some reporters did this better than others.
I suppose a random tweet would be the same as a man-on-the-street (streeter) broadcast interview. But somehow, reading "MJ memorial is so...." to me just doesn't cut it as "in-depth perspective' or even "good colour".
I did think it was cool that Elizabeth Taylor tweeted about why she was not going to attend. No need for a press release. One line on twitter and the world new she would not attend to avoid the crowds and the media reported it with the same coverage as had she announced it in a press conference.
Reporters assigned to the 'Twitter beat' may want to know about Twitter trend tracker Twitscoop. Twitscoop created these visualizations of how quickly Jackson memorial-related tweets took over Twitter today:
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