I was recently looking at Michael Ignatieff's Facebook profile and noticed this:
....But we can do more—and you can help. You can donate your Facebook status right now.
Just change your status to:
[Your name] supports Michael Ignatieff because the world needs Canada at its best. Become a supporter at http://www.facebook.com/MichaelIgnatieff
We can get this country back on track. Let’s get started
This is a great idea:
1) It costs nothing, making it more likely that people will actually do it;
2) It's free word-of-mouth advertising bringing the Ignatieff campaign directly to more targeted like-minded potential supporters; and
3) It demonstrates a key the message to younger voters: I am like you. I know how to play in your sandbox and can speak your language.
Great concept. Curious if it worked.