I’m sure you’ve seen the Old Spice commercials that aired during last year’s Super Bowl, but I thought I would send you some of last week’s viral videos. They are a fantastic example of branded entertainment extending beyond the TV and onto the Internet.
http://realbusiness.co.uk/sales_and_marketing/old_spice_smashes_socialmedia_records
People on Twitter sent tweets to the Old Spice man, and the Old Spice man responded almost immediately with YouTube videos. It was a huge success and has made the character the most recognizable “branded entertainment character.”
Super Bowl commercial:
One of the many Twitter/YouTube videos posted within a few day period in response to tweeted questions:
