Monday, July 19, 2010

YouTube and Twitter is loving Old Spice

Thanks @MattMcNama for sharing the recent frenzy on Twitter and YouTube about Old Spice....

I’m sure you’ve seen the Old Spice commercials that aired during last year’s Super Bowl, but I thought I would send you some of last week’s viral videos. They are a fantastic example of branded entertainment extending beyond the TV and onto the Internet.

http://realbusiness.co.uk/sales_and_marketing/old_spice_smashes_socialmedia_records
People on Twitter sent tweets to the Old Spice man, and the Old Spice man responded almost immediately with YouTube videos. It was a huge success and has made the character the most recognizable “branded entertainment character.”


Super Bowl commercial:


One of the many Twitter/YouTube videos posted within a few day period in response to tweeted questions:

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