I’m sure you’ve seen the Old Spice commercials that aired during last year’s Super Bowl, but I thought I would send you some of last week’s viral videos. They are a fantastic example of branded entertainment extending beyond the TV and onto the Internet.
People on Twitter sent tweets to the Old Spice man, and the Old Spice man responded almost immediately with YouTube videos. It was a huge success and has made the character the most recognizable “branded entertainment character.”
Super Bowl commercial:
One of the many Twitter/YouTube videos posted within a few day period in response to tweeted questions: