Wednesday, January 30, 2008

What Kind Of World Do You Congratulations Five for Fighting

I’ve recently been introducing the use of videos to many of our PR campaigns. The ability to create and post videos effortlessly on the web has made this an affordable option for most budgets and easy to execute. The ability to dust off the skills from my TV days is a personal bonus.

Whether to enhance websites, grab attention at trade shows, educate government or create an online presence, I find it is often easier to get people to watch than read. As communicators, hey, what ever method gets your target audience to listen…

Every once in a while I come across a campaign that takes my breath away. My friend Steve Greenwood, a wonderful marketing and fundraising specialist who worked for the Heart and Stoke Foundation for many years before joining the world-renowned Zareinu Educational Centre, recently introduced me to one of these awe-inspiring initiatives.

The band Five for Fighting has created a video community that raises money for a variety of charities. The concept is great, the execution is even better. This link is to one of my favourite videos on the site benefiting Autism Speaks but so many are well worth watching. Click on the banner below. In addition to it being an outstanding example of a top marketing and fundraising program, just by checking it out you'll be helping great cause.

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