This book is a great find for anyone looking to get up-to-speed quickly on web 2.0. and how it's being used for marketing and communications. It's an easy and entertaining read with lots of great examples - though you need to look no further than how they marketed this book for the best example of all. There are also some valuable checklists and reminders for those of us already working on social media campaigns.

A strong recommendation for those looking for an introductory, yet comprehensive, resource.