I am officially a SWOMI. That's a member of the Society for Word of Mouth.
Visit Society for Word of Mouth
In my first 10 minutes of looking around this online network, I became a fan of a video with great commentary from fellow member Michele Miller on parallels between the video and building a viral campaign for business.
I also found a great recommendation for a new book, David Vinjamuri's "Accidental Branding: How Ordinary People Build Extraordinary Brands".
More on my journeys as a SWOMI to come.... I suppose I've been called worse!